Increasing online usage due to the pandemic is putting more eyeballs on different channels. The trick is to find out where and how your prospective customers are spending their time. Data that tells you about customer behaviors and how they consume media is an important piece of information to have at your disposal. Good
This is part II of our content building educational moments. You can watch the clip here Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next? I want to give you an example on how I distribute the content of my Business Matters column in the
Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that young and
Photo Courtesy: Eugne Zhyvchik of Unsplash We are the biggest content consumers online these days.Building content is easy, but building quality content takes a bit of planning and discipline. Here are five golden rules that I follow: 1) Develop content that benefits your target audience and showcase your expertise. It could be work that you
I have been keeping an eye for grant monies that continue to help women business owners during the pandemic. I am happy to have learn that SpanX has re-opened their Red Backpack Fund for women entrepreneurs. I think this is a wonderful opportunity, and every business that has at least one paid employee should apply.
We understand that many small and medium-sized businesses are experiencing cash flow constraints today due to the shelter-in-place. We also know that when things are easing back to normal in the next few weeks or months that some of them will need to ramp up on their marketing efforts and business operations. We want to
Maintaining Your Marketing Above Zero COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence affecting your marketing budget and everything else.
Left to Right: David Loker, CTO; Mayya Ackerman, CEO; Christopher Cassion, VP of Engineering. Courtesy of WAVE-AI ** An edited version will appear in the Los Altos Town Crier “Business Matters” Tech/Marketing Column ** Research has shown that music is heart healthy. It reduces stress, stimulates memories, eases pain, and soothes one’s soul. During this
Wooden Clutch Purse from Sumsaara Watch a short video clip here on our work with Sumsaara Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in 2017 and along with
North Wales, UK (Photo Courtesy @dannydutch I know there are already tons of resources out there talking about economic reliefs for COVID-19. I have curated a short list of essential resources that you can tap into to access loans and immediate funding support from local (Mountain View only) and California state government, the Small Business
