The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, because of remote working arrangements and online distance learning. Can you imagine that long-form reading fatigue could affect a normal person’s academic or work performance? Now imagine someone who has a learning disability or visual
How often have you heard of this phrase that “being a good detective means good business?” This means doing mystery shopping looking for inspirations, uncovering needs, or checking out your competition. On top of mystery shopping, keeping a pulse of what’s going on with online commerce big trends can help you see where things
Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do! This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth
Two weeks ago, we taught a Personal Branding Workshop to an intimate group of attendees who were eager to evaluate their branding efforts, and took away personal branding arsenals that they appreciate. Attendees took away these Personal Branding arsenals: You need a road map. Don’t leave your personal brand to chance. Control your narratives.
Why Content Marketing? These days, we all need a content marketing calendar, regardless of what you sell, or size of your business. We need content to drive our marketing messages and customer engagement through various channels: from blogs and emails to social media and podcast. If you are a small business owner, you are
2020 was a tough year in terms of helping clients survive the storm brought by the pandemic. Because of my work as a business advisor for the San Mateo Small Business Development Center (SBDC), I am able to lift many clients up and create amazing impact. Collectively, clients were able to access relief fund at
We are going to be offering a Trial Marketing Transformation Coaching Program starting January 2021! Only 3 seats are available in this trial program. Give me 8 weeks, and I’ll give you a high-value, marketing transformation coaching program that’s fun, focused, based on your strengths and satisfies your deepest needs. You’ll walk away with an
(An edited version of this article will be published in the Los Altos Town Crier in December 2020) The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also
Marketing Transformation– The Focus Part Now that you’ve taken your business through the initial fun process, let’s put your thinking cap on and build an initial framework to start transforming your marketing today! *First, Know your niche. Identify your target audience who would love what you have to offer. Then go deep into the type
2021 will be here in a blink! 2020, despite its ups and downs, gives us the best pathways to learn how to handle fast-changing consumer behaviors with onset of COVID. It’s also a year that gives us the best springboards to test, launch creative business and marketing ideas to help our customers stay relevant, and
