Branding and marketing have been my two loves. I’ve crafted a new, online workshop: Building Your Authentic Personal Brand, in collaboration with the San Mateo Small Business Development Center (SBDC). The workshop was catered to business owners who wish to start investing time in building their authentic personal brands, and elevating them to become assets
Are You Ready for a Change? You’re innovative, and driven with a strong purpose. You’ve a deep passion for things you love. You want to launch a business that helps you thrive, without sacrificing your inherent worth and your health. You want to harness your superpowers as your strengths to excel in your business, and
I grew up in a middle-class family. At a young age, my world was turned upside down with the fall of Saigon in April 1975. My parents took us four kids and fled the country. We left Vietnam safely, but we lost everything. For my dad, it was his entire business — something that he
https://jennyhuangmarketing.com/wp-content/uploads/2022/01/My_vision_with_Crown.mp4 When I was a young marketer just getting out of business school from UC Berkeley, I sought employment intentionally with big brands who have great reputation, run by leaders who have great visions. I was drawn to their artfully-crafted, bold visions and the way how they put their visions into meaningful actions. Today,
https://jennyhuangmarketing.com/wp-content/uploads/2022/01/VAn_Gogh_1_11.mp4 A new year comes with new momentum, new thinking and new energy! As we march into a new 2022… * Have we given ourselves time to celebrate the human from within? * Have we allowed ourselves to do deep dives and define what impact and joy that we want to bring to our
The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, because of remote working arrangements and online distance learning. Can you imagine that long-form reading fatigue could affect a normal person’s academic or work performance? Now imagine someone who has a learning disability or visual
How often have you heard of this phrase that “being a good detective means good business?” This means doing mystery shopping looking for inspirations, uncovering needs, or checking out your competition. On top of mystery shopping, keeping a pulse of what’s going on with online commerce big trends can help you see where things
Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do! This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth
Two weeks ago, we taught a Personal Branding Workshop to an intimate group of attendees who were eager to evaluate their branding efforts, and took away personal branding arsenals that they appreciate. Attendees took away these Personal Branding arsenals: You need a road map. Don’t leave your personal brand to chance. Control your narratives.
Why Content Marketing? These days, we all need a content marketing calendar, regardless of what you sell, or size of your business. We need content to drive our marketing messages and customer engagement through various channels: from blogs and emails to social media and podcast. If you are a small business owner, you are
