Tea and holiday cookies warm hearts and create special moments Product Pairing for Holiday Promotions With the holidays fast approaching, one of my top-of-mind marketing tips for business owners is to focus on product pairing. You can pair products into bundled offering within your own portfolio, or you can pair your products with complementary goods
Word of Mouth Marketing Is Back Word of mouth marketing is the analog way of marketing, and it still works. Funny, lately I’ve been picking up a lot of vibes that small and medium-sized businesses are tired of posting organic social media that doesn’t convert. In the past few weeks, I’ve had two separate conversations
Leaning In on AI Recently, I have been doing more incremental training on Claude as a marketer. While I am learning to test and re-test if Claude’s AI approach can help me be more efficient in my workshop training and writing projects, I also learn that it takes quite a bit of time to train
Leading Business and Life with the Heart of a Champion Watching the FIFA World Cup 2026 has triggered a potent thought in me about how elite soccer teams won their battles playing in tough and competitive environments. In my opinion, definition of a champion means Role modeling your values and beliefs in all facets of
Competing Against Yourself Pele’s famous backward bicycle kick (Credit: AP) “Competing against yourself” is the answer that I received when I once asked an athlete about how she was able to keep with her competitive swimming rivals. It’s funny how this concept can be applied to our business and marketing too! As a business owner
Recently, I led a workshop on “Marketing Fundamentals,” in partnership with the Silicon Valley SBDC, to a cohort of small business owners and executives. The workshop was timely because we’re living in a challenging time for marketers (and business owners), where we have a vast amount of technologies and tools at our disposal, clamoring for
Workshop: Embracing Your Authenticity and Raising Your Human Premium Weds, March 25, 10-11 am PST For founders who are ready to build trust with early adopters and investors…and unsure how steady trust can be built… Embrace your authenticity and raise your human premium For progressive business owners who want to be seen as leaders that
Anchoring Authenticity for My Personal and Business Brands The raw, direct, and less-polished authentic personal brand In the last 4 years, I have lived and breathed authenticity into my personal and business brands like never before. The rush behind it was not by design; it was a choice that I’ve made to expand my personal
Marketing During Uncertain Times “Value-First” and “Human-Centered” Marketing Wins During Uncertain Times During the past few weeks, the heightened chaos and instability happening in Minnesota and around the world woke me up. I was having a hard time deciding on what topic that I want to share this month for my Marketing Tool Box. Given
PC: Mohammadreza Charkhgard from Unsplash A (Secret) Tip to a Successful 2026 A new year is arriving upon us! The quiet time between Christmas and the New year is a good time to reflect deeply on what we can do better next year, in terms of setting ourselves up for abundant success and happiness. I
