Recent social distancing and the shelter-in-place order in six Bay Area counties have created tremendous impact for schools, restaurants, and other non-essential businesses. The ones who are opened for business are working extra hard to fulfill our basic needs. As a business owner in non-essential businesses, you probably feel like you are in a
As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy. Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking for
Startup Grind Conference 2020, Downtown Redwood City, CA This is my first year attending the Startup Grind Conference held in Redwood City, CA. I’ve heard of this conference before but it did not register at the time. What drew me to
Rettex Co-Founders (left to right): Chris Moris, CEO; John Bradley, CTO Over the last few decades since the 1970’s, it has been increasingly challenging in the Bay Area for average Americans to save enough money to buy a home. For most Americans, home purchase is one of the largest equity investments they can make, and
(An edited version of this article will be published in the Los Altos Town Crier in December 2019) As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known. Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and
I am writing this post because I have had great successes with a business column that I have started out at beginning of this year in 2019. If you are looking to start a column with a news outlet, you are in for a GREAT TREAT! Here are some of my tips in approaching a
In the past 2 months, we’ve implemented a series of Instagram Content Pillars with the goal of shifting user engagement from “Likes” to encourage more engagement in conversations by “Commenting” on our post. We’ve some early learning that we thought would be beneficial to share out. So you can use some of these best practices
“I have these 3 business ideas in my head for the longest time. Now I have attended your Lean Canvas session, I get clarity in my direction, and realize that I have 3 different businesses that I would like to launch using my skill set, my passion, and the will to be my own boss.”
This is the fourth in a series of Instagram content pillar that we want to share out! With the rise of digital voice such as Alexa and Siri, it’s more important than ever for your business to own your voice. Voice is an audio element of your brand, together with the contextual and visual elements,
R Community Co-Founders (Left to right): Kevin Arnold, Scott Plautz [An edited version of this article will appear in my “Business Matters” column in the Los Altos Town Crier in October] Some of us have grown up watching Mister Rogers’ Neighborhood. That was the good old times when we knew our
