We understand that many small and medium-sized businesses are experiencing cash flow constraints today due to the shelter-in-place. We also know that when things are easing back to normal in the next few weeks or months that some of them will need to ramp up on their marketing efforts and business operations. We want to
Maintaining Your Marketing Above Zero COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence affecting your marketing budget and everything else.
Left to Right: David Loker, CTO; Mayya Ackerman, CEO; Christopher Cassion, VP of Engineering. Courtesy of WAVE-AI ** An edited version will appear in the Los Altos Town Crier “Business Matters” Tech/Marketing Column ** Research has shown that music is heart healthy. It reduces stress, stimulates memories, eases pain, and soothes one’s soul. During this
Wooden Clutch Purse from Sumsaara Watch a short video clip here on our work with Sumsaara Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in 2017 and along with
North Wales, UK (Photo Courtesy @dannydutch I know there are already tons of resources out there talking about economic reliefs for COVID-19. I have curated a short list of essential resources that you can tap into to access loans and immediate funding support from local (Mountain View only) and California state government, the Small Business
Recent social distancing and the shelter-in-place order in six Bay Area counties have created tremendous impact for schools, restaurants, and other non-essential businesses. The ones who are opened for business are working extra hard to fulfill our basic needs. As a business owner in non-essential businesses, you probably feel like you are in a
As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy. Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking for
Startup Grind Conference 2020, Downtown Redwood City, CA This is my first year attending the Startup Grind Conference held in Redwood City, CA. I’ve heard of this conference before but it did not register at the time. What drew me to
Rettex Co-Founders (left to right): Chris Moris, CEO; John Bradley, CTO Over the last few decades since the 1970’s, it has been increasingly challenging in the Bay Area for average Americans to save enough money to buy a home. For most Americans, home purchase is one of the largest equity investments they can make, and
(An edited version of this article will be published in the Los Altos Town Crier in December 2019) As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known. Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and
