(An edited version of this article will be published in the Los Altos Town Crier in December 2019) As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known. Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and
I am writing this post because I have had great successes with a business column that I have started out at beginning of this year in 2019. If you are looking to start a column with a news outlet, you are in for a GREAT TREAT! Here are some of my tips in approaching a
In the past 2 months, we’ve implemented a series of Instagram Content Pillars with the goal of shifting user engagement from “Likes” to encourage more engagement in conversations by “Commenting” on our post. We’ve some early learning that we thought would be beneficial to share out. So you can use some of these best practices
“I have these 3 business ideas in my head for the longest time. Now I have attended your Lean Canvas session, I get clarity in my direction, and realize that I have 3 different businesses that I would like to launch using my skill set, my passion, and the will to be my own boss.”
This is the fourth in a series of Instagram content pillar that we want to share out! With the rise of digital voice such as Alexa and Siri, it’s more important than ever for your business to own your voice. Voice is an audio element of your brand, together with the contextual and visual elements,
R Community Co-Founders (Left to right): Kevin Arnold, Scott Plautz [An edited version of this article will appear in my “Business Matters” column in the Los Altos Town Crier in October] Some of us have grown up watching Mister Rogers’ Neighborhood. That was the good old times when we knew our
We are thrilled to share out our latest Instagram Content Pillar. This post focuses on our favorite work. We want to showcase client whose work that we love, how the work came about and why we took on this project. Crowdservice, a local Mountain View start-up company, was referred to me through a business
We are excited that we’ve launched our own Instagram campaign to increase user engagement by getting our followers and fans to provide comments to our new posts. We are hoping to share with you the “Why”, “What” and “How” aspects in our business and let you know what we are about. Watch “Our Misssion” clip
Instagram is constantly evolving and making the platform better for their users. They have updates every month, but this recent update could have impact on the social proof of organic marketing. Around May, Instagram planned testing a version of the app that removed the public “like/view” counter on users’ posts. The owner of the post
For all start-up companies, product innovation is the lifeline in keeping their products relevant in the space that they want to own and be recognized. Innovation triggers often are problems that we have experienced ourselves, or what we’ve seen that others are experiencing. Innovation does not develop in a vacumm, and the ideas developed needs
