2021 will be here in a blink! 2020, despite its ups and downs, gives us the best pathways to learn how to handle fast-changing consumer behaviors with onset of COVID. It’s also a year that gives us the best springboards to test, launch creative business and marketing ideas to help our customers stay relevant, and
Berkeley Innovation & Entrepreneurship (Virtual) Forum Saturday, Nov. 14, 2020, 6-9pm PST (Nov. 15, 2020, 10-1pm Beijing Time) I am thrilled about sharing my knowledge on personal branding at the Berkeley Innovation & Entrepreneurship Forum. It’s a privilege to be a keynote among a roster of esteemed leaders and speakers. Get agenda details and register
Founder and CEO of Jenny Huang Marketing How does a start-up build a brand? How does a start up build a personal brand? I am thrilled to share my knowledge on branding and personal branding as a featured guest on The Silicon Valley Podcast, hosted by Shawn Flynn. During the
Photo courtesy: Lauren Olsen of Unsplash These days, we all need a content marketing calendar, regardless of what you sell, or size of your business. We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production. If you are a small business owner,
Photo courtesy: Lesly Juarez of Unsplash What is a Lean Canvas? You need to know about Lean Canvas if you are an entrepreneur or a first-time business owner. It’s a simple and strategic tool for all entrepreneurs who wish to put their ideas onto paper and bring them to fruition! It acts like a one-pager,
Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads
Increasing online usage due to the pandemic is putting more eyeballs on different channels. The trick is to find out where and how your prospective customers are spending their time. Data that tells you about customer behaviors and how they consume media is an important piece of information to have at your disposal. Good
This is part II of our content building educational moments. You can watch the clip here Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next? I want to give you an example on how I distribute the content of my Business Matters column in the
Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that young and
Photo Courtesy: Eugne Zhyvchik of Unsplash We are the biggest content consumers online these days.Building content is easy, but building quality content takes a bit of planning and discipline. Here are five golden rules that I follow: 1) Develop content that benefits your target audience and showcase your expertise. It could be work that you
