This July, I’ve the privilege of giving a short talk to a group of first-time founders at the San Jose State University’s (SJSU) SpartUp Summer Intensive cohort.

I gave a talk about “What it Takes Going from Pre-Launch to Launch” using a modified speaking style with a mentorship mindset. It was an interesting experience because I was able to inject more conversational discussion and intentional advice that gave me an energized outcome.

One of my advice to founders launching their early-stage products is to be mindful about where they are investing their time and energy to create impact that aligns with their vision.

Throughout the talk, in addition to sharing perspectives and mechanics on launching a product, I also spent 1:1 time mentoring individual founders. 

One of the founders popped a question about how to scale when their product has received traction, yet their growth is constrained by the space that they were able to use to market their service.

I paused and asked him to peel back his story a bit. Through our discussion, we’ve uncovered that while his goal is growth, is his company ready for growth? After studying a few facts, I recommended a few readiness actions to consider before scaling for growth, such as:

  • Building a committed team to align with more customer reach
  • Encouraging more repeat buys from loyal users by offering package sales,
  • Finding strategic location to scale that reaches his company’s desired demographics, and
  • Making sure there’s consistent revenue flows to support the growth.

So, the teaching moment is that while a young company has a strong desire to grow after they have had successes with marketing their services and users are biting, doing due diligence on factors that can contribute to greater success is important before you scale.

Growing too fast that amplifies your problems instead of successes may not be the right strategy and timing to scale.

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